What the site knows
The business itself, recorded once and kept current.
This is the record everything else hangs from. Legal name and trading name, what the business does, how long it has done it, who runs it, where enquiries go, when you answer the phone. It also holds what the business is permitted to say about itself — the claims that have been checked, and the ones that have not. A commercial air conditioning company might trade as one name, invoice under another, and answer the phone until 18:00 on weekdays with a separate out-of-hours line for contract customers. Every page, form and footer that touches any of that reads it from here.
Opening hours are a record, not a paragraph
Hours are held once and shown wherever they are needed. Close early for a public holiday and Siteleon names the contact page, the two local pages, the footer and the business details search engines read, then changes them all in one approved update.
Contact points belong to the business, not pages
The enquiry number, the out-of-hours line and the general inbox are separate records with their own purposes. When the out-of-hours number changes, Siteleon updates the places that use the out-of-hours number — not every phone number on the site.
You write down what you may claim
"We hold the refrigerant handling certification commercial work requires" sits in the company record as a claim, with the certificate as its source and a person who checked it. Claims that depend on something else — a certification, a response time, a partnership — are tied to that thing, so an expired certificate stops the claim rather than quietly outliving it.
Business Knowledge
The rest of this area.
One record of how your business actually works, so every page, form and footer reads from the same facts.
Services & Products
What you sell, described once — who it is for, where it is available, how pricing works and the message that matters.
Locations
Where you operate and what each place offers. Add a location and Siteleon prepares everything that depends on it.
Audiences
Who each page is written for, and what that reader actually worries about, so drafts stop sounding like everyone else.
Brand Voice
How the business sounds and what it never says, applied to everything generated rather than re-explained each time.
Facts
Single statements with a status, a source and a review date. Unchecked ones are marked, not quietly repeated.
Provenance
Where each statement came from, who checked it, when, and which pages depend on it. Shown when trust matters.
Your business online. Built to adapt.
Start with the site you already have, or create something new. Siteleon helps you build it, understand it and keep improving it as the business changes.
No technical setup · Keep your existing site if you want to · [email protected]