Growth and advertising
Marketing reported as customers and euros, not clicks and impressions.
Your site already knows which visit became an enquiry, which enquiry became a customer and what that customer was worth. Growth reads that chain backwards, so every source is judged on customers and euros before it is judged on traffic. Advertising works the same way — you state a service, a city and a monthly budget, and the campaign structure, the landing pages and the daily management happen underneath. Cost per click, impressions and campaign breakdowns are still there, one click down under Details, for the week you actually want them. And when there is something worth doing, it arrives as a ranked action with its evidence attached, waiting for your approval.
Channels are ranked by customers, not clicks.
The default view puts visits, enquiries, customers and the revenue attributed to each in one row per source. On an example screen, a source with 610 visits and eleven customers sits above one with 900 visits and two, which is the opposite of how most reporting orders the same month. The click metrics stay available under Details for the week you need them.
Advertising is stated as a goal, not configured.
You say you want more maintenance contracts in Alicante, for a budget you are comfortable with. The accounts, campaign structure, placements and daily management are handled by an advertising control plane underneath, and what comes back to you is spend, customers and cost per customer.
Spending and publishing wait for you.
A budget increase, a new campaign or a rewritten page is prepared in full and then stops. You see what would change, what it would cost and the evidence behind the proposal before anything goes live.
In this area
6 pages under Growth.
Each one is its own surface in the product, and each one is here because it does something the others do not.
Organic
Which searches bring people who become customers, and which page deserves the next hour of work.
ReadAdvertising
Say what you want more of, where, and for how much. The report comes back in customers and cost per customer.
ReadReferrals
Partners, directories, listings and AI assistants, each priced by the enquiries and customers it brought you.
ReadConversion
Where people stop short of contacting you, on which device, and the one change with the most evidence behind it.
ReadRevenue
Payments and won deals read backwards to the pages and sources that earned them, once those systems are connected.
ReadGrowth Recommendations
A short ordered list of what to do next, what prompted each one, and which of them need your approval.
ReadThe rest of Siteleon
This is one part of one loop.
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