Advertising
LinkedIn advertising measured in companies, not clicks
B2B buying is slow and committee-shaped. Someone downloads a guide in March, a colleague fills in a contact form in June, and the contract is signed in September — LinkedIn will attribute one of those and lose the rest. Siteleon connects the ad account to your customer record so enquiries resolve to a company rather than a single person, and long journeys stay intact. You see what the spend produced in accounts and in signed work.
What connects
Your LinkedIn ad account connects so campaign spend, targeting and lead form submissions arrive in Siteleon, and the accounts that became customers are sent back as conversions.
What data moves, and which way
- Into Siteleon: campaigns, audience targeting, spend and results.
- Into Siteleon: Lead Gen Form submissions, with job title and company mapped onto your customer record.
- Out to LinkedIn: qualified enquiries and won work, sent back as conversions so optimisation follows the pipeline.
- Out to LinkedIn: matched audiences built from your own contacts and site visitors, where consent allows it.
What Siteleon can do with it
- Group enquiries by company, so three people from one property management group read as one account.
- Report spend against pipeline stage, including work still open, rather than only closed business.
- Show which job titles and industries your paid traffic converts from, against the ones you targeted.
- Flag when a campaign produces enquiries that never pass qualification, and say what they have in common.
Things you could ask for once it is on
- “Which LinkedIn campaign produced enquiries from property management companies?”
- “Show me every open opportunity that started on LinkedIn and what we have spent to get them.”
- “Compare cost per qualified account on LinkedIn against Google Ads for the last six months.”
Setting it up
Four steps, in this order.
- 01Sign in with a LinkedIn account that holds a Campaign Manager role on the advertising account.
- 02Select the ad account and the company page you advertise from.
- 03Map your Lead Gen Form fields to the fields in your customer record, so submissions land ready to work.
- 04Set the pipeline stage that counts as a conversion, then allow a longer measurement window than you would on search.
Permissions
Siteleon requests read access to campaigns and reporting, access to Lead Gen Form responses, and permission to write conversions and audiences. It never requests access to your personal LinkedIn network, your inbox or InMail, and it never posts on your behalf.
Where it stops
LinkedIn clicks cost more than most channels, and a modest budget may not produce enough enquiries to judge for months — Siteleon will tell you when the numbers are too thin to read rather than dress them up. Company resolution relies on what the form and the enquiry provide, so a personal email address from a large group may stay unmatched. Matched audiences need a minimum size before LinkedIn will run them at all.
Advertising
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