Understand
Judge every source by the customers it produced.
Acquisition shows where your visitors came from — Google search, Google Ads, Meta, LinkedIn, referrals, direct and AI assistants — and orders them by what they were worth rather than how much traffic they sent. A source that sends four thousand visits and produces two enquiries sits below one that sends three hundred and produces eleven. Where your advertising and customer systems are connected, the row reads in money rather than in clicks — a line such as: Google Ads, €960 spent last month, 17 enquiries, five of them now maintenance contracts. New channels are counted the same way as old ones, because a small business should not need a separate discipline for each one that appears. What you take away is which source to spend more on and which to stop paying for.
Clicks are the least interesting column.
Sessions and click-through rates stay under Details. The ranking you see first is enquiries and customers per source, because that is the number that decides where next month's budget goes.
AI assistants are counted like any source.
When someone arrives from an AI assistant, those visits sit in the same table as Google and referrals, with the same enquiry count beside them. Siteleon reports what happened — it does not promise anyone placement in an assistant's answers.
Spend and return sit in one row.
Connect your advertising accounts through the advertising control plane and cost appears next to contracts won, by campaign and by keyword. Until an account is connected, that row shows you the enquiries and leaves the spend blank.
Analytics
The rest of this area.
What happened, why it happened and what to do next — in sentences about your business, with the charts kept underneath.
Overview
Open it on Monday: who arrived, who got in touch, what changed since last week, and the one thing worth doing next.
Content Performance
Which pages earn attention, which earn enquiries — rarely the same pages, and the difference decides what you write next.
Conversions
Quote requests, bookings and calls, each with the path that produced it — and the step where everyone else gave up.
Performance
Core Web Vitals reported as the visitors who waited, with the page and the file responsible named.
Traffic Quality
Bots, scrapers and worthless paid clicks separated from real people, so the numbers you act on are human visits.
Revenue
Visit to enquiry to customer to money, joined from your own records — never estimated where a system is missing.
Your business online. Built to adapt.
Start with the site you already have, or create something new. Siteleon helps you build it, understand it and keep improving it as the business changes.
No technical setup · Keep your existing site if you want to · [email protected]