Technology

Your technology company online — the six-month evaluation, joined to the pipeline.

A technology sale takes months, involves five people who never fill in a form, and ends with a security questionnaire. Your analytics reports sessions and your CRM reports deals, and nothing joins the two. Siteleon keeps the product facts, the documentation and the site connected to the pipeline in HubSpot or Salesforce, so the evaluation reads as one story. Ship a feature or add an integration and every page that states it is updated together.

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“Our pipeline is six months, five people and a security questionnaire. Analytics tells me about sessions, sales tells me about deals, and nothing joins them. I cannot say which of our content actually starts an opportunity.”

Illustrative of the trade, not a customer quote.

For software and IT companies whose buyers read everything and fill in nothing.

The pages a technology site actually needs

Product
Integrations
Pricing
Documentation
Security & Trust
Book a Demo

Siteleon proposes this structure from what you tell it about the business, then you change whatever it got wrong before anything is built on it.

What matters here

What is different about technology.

Buying committees leave a trail, not a form

Four people from the same company read your docs, your pricing and your security page over three weeks, and one of them eventually books a demo. Where they can be identified, Siteleon groups that activity to the account and keeps it against the opportunity in the customer record. You see what the committee read, rather than a list of anonymous sessions.

Documentation decides more deals than the homepage

Integration pages, limits, pricing and the security page are what an evaluator actually reads, and they are the pages that go stale first. They are built from the same product facts your team already maintains, so a released feature or a changed limit updates each of them together. The content graph shows you every page that states a fact you have just changed.

Report pipeline, not sessions

Connect your CRM and the advertising control plane, and campaigns are reported in the language your board already uses. The kind of line you see is: LinkedIn spent €3,600 last quarter, produced eleven demo requests and two opportunities worth €48,000. The charts stay underneath for whoever wants them.

B2BFour people from one company visited — you see one buying decision.

Industries

Other trades.

HVACFor commercial and domestic HVAC firms that run on callouts, contracts and coverage.ConstructionFor contractors whose next job is decided before anyone picks up the phone.ConsultingFor consultancies sold on judgement, where most enquiries arrive already warm.AccountingFor practices with two busy seasons and clients who stay for a decade.LegalFor firms where one enquiry becomes a matter, and a matter runs for years.Real EstateFor agencies measured in valuation requests, branch by branch.HospitalityFor hotels and venues where the direct booking is the margin.RestaurantsFor restaurants chosen in under a minute on somebody's phone.AutomotiveFor garages, bodyshops and dealers whose customers are either due or gone.Healthcare BusinessesFor clinics and practices — the business side of being found and booked.Home ServicesFor trades where the job goes to whoever answers first and looks legitimate.TechnologyFor software and IT companies whose buyers read everything and fill in nothing.

Your business online. Built to adapt.

Start with the site you already have, or create something new. Siteleon helps you build it, understand it and keep improving it as the business changes.

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No technical setup · Keep your existing site if you want to · [email protected]